In-play data is a big source of untapped potential in sports betting according to visitors at ICE Totally Gaming today, but it’s not the biggest.
Nearly 1 in 4 #SportsBiz experts making their way to london’s ExCel for #ICEgaming today said that virtual sports (ie: computer generated matches) is currently where the most untapped potential for innovation in the sports betting industry can be found.
A quick walk around the show underlines the appetite for virtual gaming as sportsbooks look to ensure an ever more diverse, round-the-clock opportunity to bet for their punters. and with almost endless numbers of events and start-times possible in the virtual world, combined with ever more convincing gtraohic propositions it’s really no surprise Virtual is on the rise.
Here’s the full story:
Should Ray and his chums be worried? will we see virtual sports outperform real ones for punters’ attention? let us know your thoughts at @NowCommsSport.