3:10 pm

Potential is everywhere at #ICEgaming!

Our #ICEgaming pollsters have been busy this morning asking attendees their views of where they see the most untapped potential for sports betting.

And the outcomes are intriguing: There’s no one standout area of growth, but our girls on the ground found enthusiasm for growth and innovation was spread far and wide.

ICE Chart Q4

While virtual sports just edged in front in the poll, the enthusiasm for  in play data, video, fantasy sports and peer-to-peer gaming was striking.  It’s fair to say sports betting has a bright future of innovation ahead of it.

Have we missed anything? engage in the debate with us on twitter (@nowcommssport) or comment below – we’d love to hear your views.

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